When choosing an insurance carrier, retail clients and their brokers consider pricing a critical element—after all, retailers' customers expect them to offer competitive prices. AFM identifies retail clients with strong risk performance factors, and provides them with market-leading broad coverage and engineering services at competitive rates. Better risks deserve better insurance programmes—this is our core principle.
Consistent annual growth, as depicted by this chart, lets us know that clients think our price, product and service offering is competitive in the market.
However, a program based solely on price doesn't consider all the factors essential for the kind of long-term partnerships that we believe are important to delivering maximum value. Therefore, in addition to providing a competitively priced program, AFM works with retail clients to: